Type
Personal Project
Timeframe
5 Months
Toolkit
Python
Year
2025
Problem
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
Solution
Our goal was to provide a strong visual language and help BizzBuzz to stand out and get the appealing look & feel which resonates with a target audience and gives a feeling of joy and safety during product usage. Also, we needed to introduce the product to potential users.
To beat the monster, we had to draw the monster. That's why we dive into deep product analysis, detected and prioritized the following issues:
Getting more information about the target audience of business travelers and digital nomads made us suggest the Team change the direction of the product to become a mobile-first platform. A smartphone is a thing every person own so the product will spread faster and the platform engagement is going to be increased dramatically. And that's what we aiming to, right?
